Gen ItohTIGI Creative Director, Bed Head Hair Space
Gen was born in New York but brought up in Japan. On leaving school he came to the UK to learn English, hairdressing and surfing! Having succeeded in conquering all 3 skills, he found himself a job with Anthony’s team and worked alongside him and Marco Iafrate in the salon. After joining the TIGI Creative Team Gen worked in the TIGI Academy for several years, becoming Manager. He also worked on TIGI seminars, campaign shoots and TIGI global shows. In 2014 TIGI opened Bed Head Hair Space, a new concept to share creativity, push ideas and showcase Bed Head products. Gen is director of this conceptual salon, located at Boxpark, Shoreditch, East London and now splits his time between leading the salon team, teaching in the Academy and working on seminars and shows.