Berlin 2014TIGI WORLD RELEASE
Guests from across Europe were given a first glimpse of the new Academy Collection with a seemingly endless presentation of models, illustrating the power of the new Bed Head for Men range and cult Bed Head products. Anthony and Pat Mascolo set the evening. "You are our family", said Pat. "We are delighted to be here, sharing our new ideas with you." Anthony added, "What's new today is old tomorrow. That’s why we are sharing our new ideas with you." Introducing the German TIGI Inspirational Youth Team, Anthony said: "I believe helping today's young hairdressers progress, is vital. They are the future of our industry." The German Inspirational Youth Show didn't disappoint. Slick and professional, the 12-team members showed they had perfected the skills learnt in their 6-day bootcamp.